Increasing Gen Z consumer engagement: How shared data holds the key for cosmetics brands

Adam Lower, Cosmetics and Personal Care PLM expert at Centric Software, highlights missed opportunities for improving customer engagement, and ultimately revenue, in the cosmetics and personal care industry

Adam Lower

Adam Lower is the Cosmetics and Personal Care PLM (Product Lifestyle Management) expert at Centric Software, a leading Silicone Valley software designer.

In this exclusive insight, he explains how beauty brands and retailers can utilise all their resources to measure and react to changing consumer behaviour.

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