Indeed Labs lights up with Pepta-bright

31-Jan-2013

Latest skin brightening treatment contains seven actives

February sees the release of Pepta-bright, a new skin brightening treatment from Canada based Indeed Labs. Said to be an advanced skin brightening treatment designed to restore the skin’s natural luminosity, consistent use is claimed to help the skin appear clearer and more radiant.

Dia Foley, Indeed’s VP of sales and marketing, said that Pepta-bright was inspired by the brand’s finding that pigmentation remains one of the biggest skin care concerns for women around the world.

Pepta-bright includes a combination of seven active ingredients that target seven key factors associated with the pigmentation process. Active ingredients include Sepiwhite, which is believed to help brighten the skin, along with Chromabright which fights the signs of photoageing. Together, the formula fights skin concerns including hyperpigmentation, dark spots, photo-ageing and hydration.

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Pepta-bright should be used morning and evening under moisturiser. It will be sold via Boots stores priced at £29.

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