Influencer marketing: Who to see at this year's London Beautycon Festival

Beautycon Festival will return to Olympia on 2 December 2017 hosted by Alesha Dixon

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Beautycon Media has announced that Beautycon Festival will be returning to Olympia on 2 December.

The festival is returning to the UK capital for a third year and will be hosted by Alesha Dixon.

The Britain’s Got Talent TV judge, said: “I can’t wait to host Beautycon Festival this year.”

“Thanks to social media and the incredible influencers we see pushing boundaries online, the beauty industry is making real strides in celebrating diversity and inclusivity.

“I can’t wait to meet so many of these brilliant brains and hear what comes next.”

The event will host interactive shopping experiences from a range of beauty and fashion brands, and allow fans the opportunity to meet their favourite influencers and celebrities.

Who’s going?

Among the companies attending is Lime Crime, the make-up brand created by internet personality Doe Deere.

The vegan brand will be launching a brand-new product just before the event, making the festival the first place for consumers to buy the product.

Other brands include: Pixie Beauty, Pop Beauty, Beverly Hills Formula, Ardell and Look Beauty.

Attending celebrities include Lottie Moss, Maya Jama, Poppy Jamie and Ollie Locke.

Founder and CEO of Beautycon Media, Moj Mahdara, said: “Beautycon Media and Beautycon Festivals work to create IRL experiences and a thriving online community for aspiring and established content creators, their fans and beauty lovers around the world.”

“We have created a passionately inclusive community, where everyone can embrace their eccentricities and be true to who they are. We are super excited to be back in London and are looking forward to our biggest UK festival to date.” 

Tickets for the event start at £30 for general admission.

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