From optimal beard care to solutions for tackling body odour, John Woodruff explores the newest ingredients to help you keep your male customers looking groomed to the max
The men's personal care category includes a diverse range of products dedicated to personal hygiene and enhancing one's personality.
According to Euromonitor International, the global market for male grooming products is projected to reach US$60.7bn by 2020.
This feature will focus on the new ingredients available to improve performance, aesthetics and marketing claims for products marketed specifically towards men.
Before looking at male skin care it is worth looking at the differences between the skin of males and females.
This has been the subject of much research and it is generally recognised that . . .
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