Inika Organic creates digital beauty hub to combat 'feelings of isolation'

The Australian natural make-up and skin care brand launched its Live Beauty Hub this week

Inika Organic, the Australian make-up brand, has unveiled a digital platform to help consumers "combat feelings of isolation" during lockdown.

The Live Beauty Hub can be found via inikaorganic.com and features articles on 'clean' beauty, free individual consultations and make-up masterclasses.

“We’re all part of this huge beauty community and even though so many of us are missing that face-to face interaction, we wanted to create a safe place where natural beauty-lovers could meet to discuss everything and anything," said Inika Organic Lead Make-up Artist, Elena Afanasew.

"I absolutely can’t wait to see another happy face on the screen and hopefully help to solve some isolation beauty issues that are happening in that person’s life. It’s about being apart, but together, until we get through this experience.”

Inika Organic is the latest beauty brand to expand its digital content due to the coronavirus pandemic, including Philip Kingsley, Kiehl's, Deciem, Bleach and FaceGym.

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