Initial signs of recovery seen in Japan’s beauty market

Japan’s beauty market grew 0.8% in 2012

According to the latest survey from Tokyo’s Yano Research Institute, Japan’s beauty market grew 0.8% in 2012. Yano estimated the size of the market last year at ¥2.29 trillion at manufacturers’ shipment prices, which was marginally higher than in 2011. Overall, the skin care market has grown to ¥1.06 trillion, up 1.0% from last year.

Key factors driving growth included increased market share competition between Japanese makers, a strengthening of the market for premium and foreign brands and new entrants to the market from unrelated industries.

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