Innovation heats up at Beautyworld Middle East 2018

The 23rd edition of Beautyworld Middle East made for a particularly memorable trade show experience as the cosmetics and personal care industry descended on Dubai

Beautyworld Middle East, the MEA’s largest international trade fair for the cosmetics, fragrance and wellbeing industry, celebrated a particularly memorable event in its 23rd year.

In terms of sheer scale, the show was the largest edition in more than two decades, with a record 1,736 exhibitors filling 61,000sqm of the Dubai International Convention & Exhibition Centre.

There were a number of new countries represented in the 24 country pavilions, including first-timers Peru, Palestine and Russia. Middle Eastern companies were also exhibiting in full force.

Ahmed Pauwels, CEO of the show’s organiser Messe Frankfurt Middle East, said: “Developing markets such as the MEA are . . .

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