Inside Estée Lauder’s social media strategy with Snapchat

By Becky Bargh | Published: 28-Jan-2022

On the back of multiple collaborative campaigns with the social media platform, Estée Lauder’s Marketing Director explains why the company is leaning on digital capabilities

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In December 2021, Estée Lauder released yet another virtual reality campaign with Snapchat.

The two Yuletide-themed marketing materials included the brand’s Double Wear Stay-in-Place foundation and coveted Advanced Night Repair serum.

Different from other launches in Estée Lauder’s short history with Snapchat, however, was

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