Inside Glossier's second London pop-up store

The cult 'Glossier pink' skin care and make-up brand is ramping up its European business by returning to the UK capital

Glossier’s long-awaited London pop-up is to open this week.

Just in time for Christmas, the Floral Street store, is the second British retail venture from the cult beauty brand and will open its doors from 20 November to 9 February 2020.

Inspired by traditional social clubs, the space features a Glossier twist on floral Laura Ashley-like wallpaper as well as a hidden ‘Glossier Rooftop’ that pays homage to the London skyline.

All of the brand’s cult favorites will be available, but fans can also get their hands on a store exclusive Glossier London Umbrella.

For every sale of the umbrella, £5 will be donated to women’s employment charity Young Women’s Trust.

Glossier has achieved financial and critical acclaim thanks to its direct-to-consumer business model, but the digital brand is becoming seasoned in bricks-and-mortar retail.

Alongside its two permanent locations in New York and Los Angeles, the skin care make-up brand has opened temporary stores in Miami, Seattle, Boston and Austin.

Floral Street is located in the heart of London’s Covent Garden, a districted famed for its beauty stores including Chanel, Tom Ford and Charlotte Tilbury.

This month it will also be a temporary home to Huda Beauty’s first-ever pop-up store.


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