Instagram reveals fresh insights into Europe's biggest beauty spenders

The image sharing platform has lifted the lid on the real attitudes of cosmetics consumers across Europe

A post shared by Amy Cole (@amy) on

It's common knowledge that Instagram is a vital tool for millions of beauty fans across the world. But how does their behaviour on the platform reflect their country of origin's thoughts on beauty.

Amy Cole, Head of Brand Development for EMEA at Instagram (pictured above) reveals to Cosmetics Business key beauty behaviour patterns in Germany, France and the UK – Europe's biggest beauty spenders.

"More than a third of beauty shoppers (and more than half of millennials) agree that their mobile device is quickly becoming their most important shopping tool.

Mobiles and tablets unlock a world of tailored information that beauty shoppers crave, from comparing prices and discovering products to accessing reviews and searching for product information.

And this love of smartphones is common across women we . . .

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