New data reveals 60% of consumers interested in undergoing a cosmetic treatment
The number of US consumers interested in having cosmetic surgery has nearly doubled since three years ago.
According to an American Society for Dermatologic Surgery Consumer Survey, the percentage of consumers considering a cosmetic treatment now stands at 60%, a 30% rise on three years ago.
ASDS President Naomi Lawrence, M.D., said: “Cosmetic medical treatments continue to grow in popularity. One of the keys reasons why is because patients trust their dermatologists and the advanced techniques and cutting-edge technologies that will improve their appearance.”
The survey showed that for the fourth year consecutively, the top factor influencing a consumer’s decision to have a cosmetic procedure is the dermatologist themselves. Consumers were seen to value a practitioner that was board-certified and experienced.
Reasons why consumers go under the knife or have a non-invasive procedure were also identified, with the key motive being “to feel more confident”. The second most compelling reason was “to feel more attractive”, followed by wanting to “look as young as I feel or better for my age”.