International Women's Day: How is beauty backing women in 2018?

With March ringing in International Women's Day, Women's History Month and Mother's Day in the UK, here are 6 ways – some less talked about that others – that the beauty industry is showing its support

The female empowerment movement is impacting every aspect of the beauty industry from marketing to NPD.

To celebrate Women’s History Month in March, International Women’s Day (today) and Mother’s Day (11 March), Cosmetics Business explores how the beauty industry is supporting women around the world.

1. The supplier... Thenmozhi, Teddy Exports

Based in Southern India, Teddy Exports has supplied The Body Shop with cosmetics bags and wooden massagers for more than 30 years. Thenmozhi (pictured) works in the manufacturer’s printing department and is one of 25,000 people benefiting from The Body Shop’s Community Trade ethos.

“I am very proud to be a woman and balance earning money with taking care of my big family,” she said.

“I have always supported my family through my earnings and feel proud to do so. Women are smart, which is why you will see women working all around the world.”

2. The campaign.. Creme of Nature, I Am Super Natural

YouTube/Creme of Nature

While there is still some way to go for inclusive marketing to no longer be a buzzword – and just normal practice – the amount marketers are embracing diversity has soared in recent years. However, Creme of Nature’s latest campaign acts to remind consumers that . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.


Subscribe now to premium content on Cosmetics Business