Investigating the recent decline in men's shaving sales

Published: 25-Nov-2014
Media Male Grooming

The men’s shaving and hair removal products category has been showing major decline of late

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The men’s shaving and hair removal products category showed major declines in sales recently, down €90m in the year to March 2014, according to an IRI report. However, Bridgethorne, a customer, category and shopper management specialist, states that the poor performance could reveal opportunities for businesses – and other sub- categories within male grooming – to thrive.

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