Is Kendall Jenner set to launch a skin care or fragrance brand?

By Sarah Parsons 10-May-2019

The sister of Kylie Cosmetics owner, Kendall has previously worked for Estée Lauder's sister brand Estée Edit

Kendall Jenner for  Estée Edit

Kendall Jenner for Estée Edit

It looks like model Kendall Jenner will be the latest of the Kardashian-Jenner clan to enter into the cosmetics game.

The reality television star and former Estée Lauder ambassador has filed trademarks ‘Kendall’ and ‘Kendall Jenner’ for a beauty line.

According to the US Patent and Trademark Office, the budding collection could include perfumes, nail polish, skin and hair care and more. However, there has been no mention of make-up products.

If the brand is to go ahead, it will be the first solo venture for Jenner, who is currently the face and co-creator of oral care brand Moon.

The Kardashian-Jenners have proven to be a force within the direct-to-consumer beauty sector, with sisters Kim, Kylie, Khloe and Kourtney all entering the business with various degrees of success.

Last year ‘momager’ Kris Jenner unveiled a make-up collaboration with her daughter and owner of Kylie Cosmetics.

Thanks to her make-up brand, Kylie was named the youngest ‘self-made’ billionaire by Forbes in March.

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Kendall is yet to reveal any information about the potential brand.