It’s hard to think of anything softer or more delicate than a baby’s skin. And what’s more delicious than the smell of a newborn’s head, which is proven to trigger the pleasure pathways of women’s brains, whether they’re the mum or not? Babies are biologically designed to be so cute that you want to care for them, despite the sleepless nights.
Is baby care too parent-centric?
Too many baby care and children’s products are designed to appeal to parents, but not their offspring, says Sara Jones from DewGibbons + Partners
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Olaplex’s brand struggles have paved the way for a bond builder revolution
Read moreAs Olaplex continues to grapple with financial and legal challenges, new contenders are seizing the opportunity to make a name for themselves in the bond repair segment
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