Is brand origin a deal-breaker in beauty retail?


According to a Nielsen survey, where a brand comes from can be more important than price

When considering motivating factors behind making a purchase, price, quality and function are likely to crop up in the top three. But, according to a new survey by Nielsen, these aren’t always the main drivers.

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Analysing whether consumers prefer to buy products produced by multinational or local brands across multiple consumer markets, Nielsen’s findings made for some interesting results.


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