Is ‘clean’ the future of beauty? 90% of shoppers think so

By Becky Bargh 5-Oct-2021

Cosmetics Business finds out how customers are defining the movement and which beauty categories they most want to see go ‘clean’

Is ‘clean’ the future of beauty? 90% of shoppers think so

The ‘clean’ beauty movement has split allegiances among members of the industry.

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While some have shunned its lack of definition and called out its use of language, other major players have...

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