Fudge Professional has launched what it is calling "a revolution in men's grooming"
Fudge has created what it is calling “a revolution in men’s grooming”.
The new Xpander Jelly (£12.95) hair styling product is said to provide an answer to those suffering from 'skinny' or thin hair. It contains ‘fibre-dense technology’, which the brand said makes use of fast-absorbing wheat protein and enzyme fibre actives to increase the density of hair by a massive 100% in tests it conducted on natural hair wefts.
The product, which is light-weight, non-sticky and paraben-free, also contains hydrolysed keratin and vitamin B5 to improve hair strength and reduce breakage, while it has the added benefit of protecting hair from temperatures of up to 235°C.
John Vial, Creative Director at Fudge Professional, said: “The new Fudge Professional Xpander Jelly is a game changer for the male grooming market. The fibre-dense technology expands the hair’s fibres, giving the illusion of a thicker and fuller head of hair. It’s the miracle product that men have been waiting for – not only is it going to reignite their hair, it will reignite their confidence too.”