Is skin care becoming dull? An expert's verdict

By Katerina Steventon 2-Aug-2017

Is skin care experiencing innovation fatigue? And where should we look for inspiration? Skin scientist Katerina Steventon provides her insight

Facial care is the largest sub-category of the global skin care market, representing 66.1% of the total. By 2020, the global value of skin care products is expected to reach £147.3bn. While each country has distinct consumer preferences, mature market growth has been slow at best, limited by the strong penetration of most skin care products.


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