Is skin care becoming dull? An expert's verdict

Is skin care experiencing innovation fatigue? And where should we look for inspiration? Skin scientist Katerina Steventon provides her insight

Facial care is the largest sub-category of the global skin care market, representing 66.1% of the total. By 2020, the global value of skin care products is expected to reach £147.3bn. While each country has distinct consumer preferences, mature market growth has been slow at best, limited by the strong penetration of most skin care products.

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