Is the trend for facial contouring over?

Published: 14-Jul-2015
Colour Cosmetics Marketing

Bobbi Brown said she "hates" it, while others say 'strobing' and 'baking' are the next big trends

You need to be a subscriber to read this article.
Click here to find out more.

Move over contouring. Strobing and baking are the new facial sculpting trends – at least, that’s what Twitter says...

In the beauty industry it’s rare that popular trends receive bad press, but that is exactly what has happened surrounding the hype for facial contouring.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Estée Lauder Companies
  • Escentual
  • Conde Nast
See more

You may also like

Skin Care

Estée Lauder signs singer IU as first Korean Global Brand Ambassador

Read more
The 30-year-old singer-songwriter will front campaigns for the skin care brand’s Advanced Night Repair and Double Wear ranges

Trending Articles

  1. Sephora China names former Nike exec as Managing Director Xia Ding will oversee the beauty retailer’s portfolio of 350 stores in the country, working alongside Asia President Alia Gogi
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Inside The Organic Pharmacy's big rebrand The British beauty company is refreshing its branding, streamlining its portfolio and undergoing a price reset to reclaim its position in the organic market
  3. Pure Beauty Global Awards 2024 finalists announced! The Pure Beauty editorial team has announced the best in the industry, now it is up to the expert judging panel to decide the winners
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    AI influencers are disrupting beauty, but Dove takes a stance against the tech in its ads The Unilever brand has taken a stance against using generative AI in its adverts, stating the technology is one of the “biggest threats” to championing real beauty

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

You may also like

Skin Care

Estée Lauder signs singer IU as first Korean Global Brand Ambassador

The 30-year-old singer-songwriter will front campaigns for the skin care brand’s Advanced Night Repair and Double Wear ranges
Colour Cosmetics

Kiki World receives investment from Estée Lauder

The beauty brand launched in 2023 with a nail polish co-created with its community
Colour Cosmetics

The 9 beauty figures who topped Forbes’ 2024 Billionaires List

LVMH chairman Bernard Arnault continues to defend his title as the world’s richest man in 2024
Regulatory

Estée Lauder Companies’ Executive Vice President steps down

Deirdre Stanley will depart the MAC and Clinique owner next month after four years leading the company’s legal strategy
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Exclusive: How Clinique is reigniting its dermatologist-approved status

Clinique is returning to the American Academy of Dermatology Conference (AAD) as part of its priority plan for owner Estée Lauder Companies in 2024
Colour Cosmetics

Pamela Anderson surprises with Smashbox campaign after months of going bare-faced

The actress has revived her signature ultra-glam look for the brand’s nineties-inspired campaign, despite recently opting for a more natural style
Colour Cosmetics

Estée Lauder to slash 3,100 jobs as sales slump in Q2 2024

The business was impacted by challenges in its Asia travel retail segment and softer prestige beauty demand in China
Subscribe now