The Red Tree explains what makes a successful rebrand and when the time is right
Beauty brand consultancy The Red Tree has helped many brands revamp their ranges. Wren Holmes, Marketing Manager, explains how it’s done.
How can you tell if it is time for a rebrand?
Rebranding is something all brands should consider regularly. It would be terrible to let your customers get bored by stating the exact same message repeatedly, and the investment required to establish a brand would be squandered if you then allow it to be perceived as having become out-of-date.. . .
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