The hotly anticipated eponymous beauty launch of British MUA Isamaya Ffrench is set to launch to the public at a pop-up in London’s Soho, UK.
For a short time only, from 1-3 July, the former Creative Director of Byredo will pull back the curtain on her debut 5-piece collection, Industrial, at 15 Bateman Street.
The genderless and “meaningful” range includes an eyeshadow palette, mascara, lip serum and hyaluronic glow serum.
Isamaya Beauty pop-up at 15 Bateman Street, UK
“Representing experimentation and individuality, Isamaya is a new concept that pushes against every industry standard,” the brand said in a statement.
“Isamaya is for make-up lovers who refuse to conform. Isamaya exists to affirm, not transform.”
Following the pop-up, Ffrench’s line will go live online on 4 July.
More from Ffrench’s career
- Christian Louboutin enters new era of beauty with Isamaya Ffrench as Global Make-up Artist
- Burberry Beauty appoints Isamaya Ffrench as Global Beauty Director
- Fragrance brand Byredo taps into colour cosmetics with ‘game-changing’ line
- Isamaya Ffrench goes gothic for first tutorial via new YouTube channel