Pure Beauty

Isamaya Beauty goes live at London pop-up

By Becky Bargh | 15-Jun-2022

Soho shop will be the first place that customers can shop the new Industrial collection

The hotly anticipated eponymous beauty launch of British MUA Isamaya Ffrench is set to launch to the public at a pop-up in London’s Soho, UK.

For a short time only, from 1-3 July, the former Creative Director of Byredo will pull back the curtain on her debut 5-piece collection, Industrial, at 15 Bateman Street.

The genderless and “meaningful” range includes an eyeshadow palette, mascara, lip serum and hyaluronic glow serum.

Isamaya Beauty pop-up at 15 Bateman Street, UK

Isamaya Beauty pop-up at 15 Bateman Street, UK

“Representing experimentation and individuality, Isamaya is a new concept that pushes against every industry standard,” the brand said in a statement.

“Isamaya is for make-up lovers who refuse to conform. Isamaya exists to affirm, not transform.”

Following the pop-up, Ffrench’s line will go live online on 4 July.

More from Ffrench’s career

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