The renowned British MUA will develop the fashion and beauty brand’s make-up line to speak to a young audience
Ffrench has held roles at brands including Byredo, Burberry and Tom Ford
British make-up artist Isamaya Ffrench has joined fashion and beauty brand Off-White as Beauty Curator.
Renowned for her avant-garde beauty looks, the former Byredo Creative Director will use her creative talents and experience in the beauty industry to develop new products for the brand’s beauty collection, which made its debut last year.
She will work alongside Ibrahim Kamara, Off-White’s Art & Image Director, to expand the collection, which currently includes fragrances, nail polishes and face crayons.
"Off-White speaks to a whole generation," Ffrench said in a statement.
"Off-White Beauty will be the perfect way to bring this experience into a whole new dimension and I’m incredibly excited to be working on the beauty line to address a new and vibrant audience."
Praising Ffrench as the “best talent of [her] generation”, Andrea Grilli, Off-White’s CEO, added: “I’m thrilled to have Isamaya join the Off-White Collective.
“Her taste, unconventional vision and profound experience will help us write the new chapter of the brand with beauty being a pivotal project on our journey.”
With her impressive career spanning roles at luxury brands including Burberry, Tom Ford and Christian Louboutin, Ffrench also unveiled her debut make-up brand, Isamaya Beauty, last year.
The genderless line features bold designs such as BDSM-inspired mascaras and penis-shaped lipsticks.
Read Cosmetics Business’ interview with Ffrench here.