Using the JD app customers can virtually try-on cosmetics products sold through the retail giant
JD.com has upgraded its AR make-up platform and introduced a new virtual try-on Styling Station.
The Styling Station allows customers to virtually test cosmetics before purchasing them.
This development is part of JD’s long-term vision to create cutting-edge and personalised shopping functions for digital users.
The app debuted at the company’s prestigious global Butterfly Festival in Beijing, which invites leading global brand’s such as L’Oréal, SK-II, Maybelline and Olay, t introduce their new products.
“Through AR/VR we’re able to give customers the interactive experience they get in-store,” said Carol Fund, President of JD FMCG.
“As more customers flock to JD for their beauty needs, we’re excited to work with our brand partners to use new technology to make the customer experience more personalised and interactive.”
JD will also introduce 200 more high-end beauty brands to its customers in 2018 as China’s demand for beauty continues to grow.