Calvin Klein has added actor Jake Gyllenhaal to its list of famous campaign faces.
Making his modelling debut, the 36-year-old will star in the Coty-owned brand’s global campaign for fragrance Eternity.
Shot by fashion photographer Willy Vanderperre, the ad also features model Liya Kebede and four-year-old actress Leila.
Calvin Klein said the campaign focuses on the contemporary “ideas of romance, love, intimacy and commitment”.
Eternity has previously been fronted by actress Scarlett Johansson and model Christy Turlington along with her husband Ed Burns.
The new print campaign starring Gyllenhaal premiered today and will be followed by the TV ad later this month.
