The comedian turned television host broke into the skin care category earlier this year alongside Chloe Grace Moretz for SK-II’s Bare Skin Chat YouTube advert
British actor and comedian James Corden has made his second beauty appearance for SK-II’s Bare Skin Chat campaign alongside American songwriter John Legend.
In the new ‘Pitera Masterclass’ video, Corden and fellow comedian Naomi Watanabe are seen in a Japanese sake brewery (rice wine) in search of the origins of the pitera ingredient.
The Pitera product line by SK-II is centred around the ingredient, which is said to be a type of yeast that speeds up the skin’s natural rejuvenation process.
Bare Skin Chat kicked off for US customers in April by putting celebrities in unconventional situations not traditionally associated with beauty adverts.
“We wanted everyone to know about Pitera,” said Sandeep Seth SK-II’s Global Vice President.
“It’s so amazing and it would truly be a shame if we didn’t find a way to let the world know how amazing it is.”
Chinese actress Tang Wei also appears alongside Corben throughout the advert.