The natural/organic cosmetics market is thriving in Japan, but further growth may be hampered, reports Yuiko Mitani
Organic/natural is a key trend in the beauty industry across the globe. Consumers have higher demands for healthier, safer and more ethically conscious products, which has resulted in the strong growth of organic/natural cosmetics. Japan, Asia’s second largest beauty market, is no exception. While the market remains small in size, there are many brands and products entering this arena, and retailers are actively promoting organic/natural products.
Since the 2011 earthquake and tsunami that severely hit Japan’s Tohoku region, Japanese consumers’ values and preferences have seen significant changes. It is believed that Japanese consumers now place . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business