Japan leads the way in anti-ageing skin care
Mintel reports an 85% growth in anti-agers from 2007 to 2009
Japan has seen a significantly higher growth rate in anti-ageing skin care products than the US, according to research by Mintel Beauty Innovation. Launches of skin care products with an anti-ageing claim attached increased by 85% in 2009 as compared to 2007 in Japan, significantly higher than in the US, where launches increased 27% during the same time period.
The life expectancy for Japanese women is over 86 years, the highest longevity rating of women in any country in the world. “The steady increase in Japan’s longevity, traditional eating habits and long history of whitening beauty are just a few of the reasons this region continues to excel in the personal care industry,” commented Mintel Beauty Innovation senior consultant Hinako Sugioka.
The US anti-ageing skin care market, while not as robust as Asia, is still experiencing a boom in sales reaching $1.8bn in 2009, says Mintel. Sugioka attributes this to consumers’ unwillingness to stop buying anti-ageing skin care despite having to tighten their budgets for other personal care staples.
