Jay Z makes golden fragrance debut


American entrepreneur and musician Jay Z is set to launch his debut fragrance, Gold Jay Z, on 29 November. Composed by Firmenich perfumer Ilias Ermenidis, Gold Jay Z is a white fougère which opens on yellow ginger, white cardamom and grapefruit. At the heart is violet leaf, cypress, lavender and vetiver while the base blends golden amber, patchouli, teak and bourbon vanilla.

The scent is housed in a white matte flask, said to have been designed by Jay Z himself, while the fragrance\'s name is raised and etched in gold. Meanwhile, the gold gilded cap features embossed words such as "power", "pride", "confidence" and "courage”.

"I was impressed with Jay Z\'s style and confidence and was drawn to the ease with which he carries himself and all of his success," said Ilias Ermenidis. "He has a natural cool that people want a piece of. In developing Gold Jay Z, I wanted to capture both the vibrant ambitious part of Jay Z\'s charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by Jay Z."

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The fragrance will be priced from $39 and sold at selected department stores in the US from late November. It will be sold in international markets from 2014.