Jennifer Lawrence is the new face of Dior Addict Make-Up

Academy Award-winner announced as new spokesperson

The House of Dior has announced the new face of Dior Addict Lipstick – Academy Award-winner, Jennifer Lawrence.

The actress will appear in commercials and print campaigns for the brand, in a bid to engage "young, confident women who exude the vibrant, seductive flair of Dior Addict make up". The new range of Dior Addict Lipsticks has a new formula and is available in 44 shades.

Lawrence has promoted the brand's clothing for the past three years and already appears in campaigns for Be Dior and Miss Dior handbags. She joins Natalie Portman, who has featured in Dior's fragrance campaigns since 2010.

The new adverts will first appear in September 2015. Lawrence's will next appear on screen in The Hunger Games: Mockingjay – Part 2, due in cinemas in November 2015.

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