Jennifer Lopez moves on from fragrance with debut beauty brand

By Becky Bargh 24-Aug-2020

The ‘Hustler’ star teased the new JLo Beauty line via her Instagram channel

With upwards of 20 fragrances in her portfolio, Jennifer Lopez is no stranger to the beauty industry. But now the Grammy award winner is trying her hand at a new category.

The 51-year-old first teased her new venture on 9 August via her Instagram channel, but officially confirmed the upcoming product debut yesterday.

In the picture, Lopez appears wearing the products with the caption: “Sunset glow… #JLoBeauty coming soon.”

This is not the first time Lopez has worked on a colour cosmetics line, however.

In 2018, the Hustler star landed a partnership deal with Inglot Cosmetics for its capsule collection featuring 70 skus.

Lopez first broke into the beauty category in 2002 with her debut fragrance Glow by JLo.

Almost two decades later, this year the fragrance was voted best-loved celebrity fragrance of all time.

Her portfolio of scents includes fragrances for men and women and includes JLove, Live, Promise and Blue Glow by JLo.

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Lopez is yet to reveal any further details about the cosmetics brand launch.