Jimmy Choo evokes spring time with new edp

British nose Louise Turner is responsible for creating the scent

Jimmy Choo is evoking the scents of spring with its new edp.

Composed by perfumer Louise Turner, the fragrance is influenced by magnolia blossom with a blend of musks and fruity tones.

Key ingredients include top notes of bergamot oil, nectarine and mandarin oil; with a heart of magnolia flower oil, sweet pea and apricot flower; and base notes of ambroxan, musk and blond wood.

Commenting on the new scent Turner said: “To decorate this portrait of Jimmy Choo woman, I chose the energy of the sparkling bergamot and mandarin on top, while ambroxan, blond wood and musk close the scent with character.

“I wished to represent the Jimmy Choo woman in all her facets, the very essence of what makes her uniquely precious.”

The fragrance will be available across the UK from 20 May.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here