Jo Loves evokes the south of France with new fragrance launch

Orange Butterflies combines two of creator Jo Malone’s favourite facets

Jo Loves, the brainchild of British fragrance expert Jo Malone, has announced the release of its new Orange Butterflies (from £70) fragrance.

The luxury brand has created the new scent to evoke two of Malone’s favourite facets, orange blossom and the south of France.

Explaining the imagery of the fragrance, Malone said: “Imagine yourself sitting in the south of France, a beautiful hillside village - maybe Valbonne or Mougins - it is very early morning, but already the sun is up and warms the day.

“The scent of orange blossom, petitgrain, mandarin and neroli hangs heavily in the air.

“A Kaleidscope of orange, bronze, gold and amber butterflies suddenly take flight. The moments of their wings collectively disrupt the blossom scent.”

The fragrance will be available from April.

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