Customers become creators with new Shot Candle concept
Jo Loves Shot Candle creative studio is an industry first as it allows customers to become the creator and design a bespoke fragrant candle from a selection of different scents in store.
The creative studio, which sits at the back of the Jo Loves store in Elizabeth Street, London has a selection of base scents and a selection of ‘shots’ so customers can choose a combination that works best for them.
The bespoke options include Mint Mojito, Charcoaled Lemons, Tahitian Gardenia, Lemongrass, Fig Trees, Mango and Petitgrain. The base of the candle, which contains the base scent and the top of the candle, which contains the shot scent are then blowtorched together into one candle.
Jo Malone MBE, the founder of Jo Loves says: “The Shot Candle concept was originally inspired by a chance moment in New York when I had the idea to create a bespoke candle that combined not one, but two fragrant moments. It’s the first time that I’ve designed a product that invites customers to become part of the creative process by blending their own moments and memories together.”