Jo Malone London names Star Wars’ John Boyega as first brand ‘Gent’

By Becky Bargh 10-Jul-2019

The fragrance brand has previously partnered with British models Poppy Delevingne and Karen Elson

Jo Malone London names Star Wars’ John Boyega as first brand ‘Gent’

Jo Malone London has signed Star Wars actor John Boyega as its first-ever male ambassador.

The 27-year-old kicked off his carer in 2011 when HBO cast him in a boxing drama pilot based on Mike Tyson’s life, Da Brick.

But it was in 2014 when he rose to fame after he was confirmed to play Finn in Star Wars: The Force Awakens, the character he went on the feature again in Star Wars: The Last Jedi.

According to the brand, the London-born actor was selected for his ‘vigour and versatility’, which mirror its scents.

“A born and bred Londoner, John is intelligent, inclusive and witty,” said Jean-Guillaume Trottier, Jo Malone London’s Global President.

“He shares our core values of generosity and creativity and is unafraid to speak his mind.

Image via Instagram @jomalonelondon

Image via Instagram @jomalonelondon

“His vivacity and whole-heartedness make him a wonderful fit with Jo Malone London and I am delighted to welcome him to the family.”

Jo Malone London has previously collaborated with British models Poppy Delevingne and Karen Elson.

Commenting on the new partnership, Boyega said: “I love the creativity and storytelling element of Jo Malone London.

“It’s something I resonate with, it’s how I work best, with discussion, collaboration and down to earth honesty.”

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