Jo Malone's first eponymous perfume has landed

The British perfumer was inspired by grapefruit to create the new fragrance for Jo Loves

After 25 years in the beauty business, Jo Malone CBE (pictured) has announced the launch of a fragrance that captures the very essence of herself.

In celebration of Malone’s quarter of a century as a professional perfumer, the entrepreneur has launched her first eponymous fragrance.

Jo by Jo Loves (from £70) is said to pay homage to Malone’s love for the colour red and her favourite note grapefruit.

"Grapefruit has always been my calling card and a source of inspiration,” said Malone.

“From the first bottle I smelled in Paris over 30 years ago, to the treasured moments of building my first business and the adventures it brought with it."

The fragrance contains top notes of grapefruit, bitter orange, lime and spearmint; heart notes of hedione and black pepper; and base notes of guaiac wood, cedarwood and vetiver.

Available online, at select Space NK stores and the Jo Loves Flagship store in London, UK, the perfume can be found in 50ml and 100ml bottles.


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