The brand is readying to take further steps into the professional beauty arena this year, which will see it engage a new audience
Having joined Elysia, the UK distributor of Dr. Hauschka, in 2005 as Personal Assistant to the Chief Executive, Joanne Gould has built an understanding of the brand from the ground up.Does being a distributor impact your relationship with a brand?
There is no other position that better places you to understand the needs of the brand and its day to day operations. In 2012 I was delighted to be appointed Head of Dr. Hauschka Division, overseeing all business functions for Dr. Hauschka in the UK. It has been an amazing and exciting career path so far.What’s unique about Dr. Hauschka?
There are so many things that make us a unique brand. Celebrating 46 years as a leader in natural beauty, Dr. Hauschka is one of the pioneering natural beauty brands, and there is no other natural cosmetics range that compares when it comes to our combined company history, product efficacy and quality of ingredients, many of which are grown in our biodynamic gardens in Germany.What’s your approach to using natural ingredients?
Our original brand concept from 1967 is still very relevant today: we only produce a product if there is a genuine benefit to the skin. If it becomes impossible to obtain natural ingredients of a high enough quality or there is a legislation change meaning we would have to use an ingredient that does not match with our philosophy we make the decision to discontinue [a product].. . .
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