The actress will front the hair care brand’s Your Hair Talks, Make a Statement campaign
US actress Camila Mendes is working with hair care brand John Frieda to promote its new campaign, Your Hair Talks, Make a Statement.
The 23-year-old Riverdale star will feature in content that reveals how her personal experience of her ‘hair story’ has impacted her life.
Mendes said: “My hair has always been a definitive part of my personal style, so I love being part of a campaign that celebrates hair as a form of expression.
“I'm excited to join Your Hair Talks, Make A Statement with so many other bold, inspired women."
Mendes’ responsibilities will also include hosting events and social activations throughout the year for the Kao-owned brand.
John Frieda hopes more women will begin to express themselves through their hair.
Heather Warnke, Director of Marketing, Kao USA Inc, said: “Camila is confident and outspoken, which ties in perfectly to Your Hair Talks, Make a Statement.
“Her bold style and self-proclaimed lifelong passion for hair makes her an amazing addition to our campaign.”