John Lewis & Partners has announced a £21m investment and refurbishment of its Peterborough shop.
The 93,000sqft space in Queensgate shopping centre will experience an overhaul and reconfiguration of all its departments alongside additional features.
This is part of the department store’s efforts to offer ‘outstanding experience’ for its customers against an increasingly bleak retail backdrop.
The Beauty Hall will be given its make-over in time for Christmas and will see the introduction of new brands and a concierge-style service.
Customers will also be able to seek advice across its full range of beauty brands and book appointments for consultations and services.
Meanwhile, the upper ground floor will become an Experience Desk with trained Partners to advise its customers.
The Womenswear department, also on the upper ground floor, will introduce a ‘Style Studio’ for one-on-one styling appointments, and a new restaurant will open on the first floor in the autumn.
“Our shops play a critical role in our relationship with our customers,” said Director of Store Design & Development, Tim Harrison.
“And we are investing in creating destination shops that inspire our customers and deliver an outstanding shopping experience.”
He added: “With concepts such as Experience Desks and Style Studios proving a hit with customers, we are continuing with our plans to role these services out to more shops.”
This week, the department store announced announced a 5.6% fall in sales after a slump in fashion sales.
However, beauty picked up the slack with a strong 7.3% increase in sales.