Coty Prestige has released a new feminine fragrance for German fashion and fragrance brand Joop!.
The new Miss Wild is designed to serve as a companion scent to Homme Wild, an oriental fougère which was composed by perfumer Aliénor Massenet and released last September.
Miss Wild was composed by Veronique Nyberg and Olivier Polge (IFF) and is described by the brand as an “addictive floral oriental fragrance”. It opens on spicy pink berries and features a heart of vanilla and base of rum, which also features in the heart notes of Homme Wild in the form of absolute rum.
The face of the new scent, which launches in September, will be French model Julia Frauche. She will appear in the fragrance’s global ad campaign alongside English model Harvey Newton-Haydon, the face of Homme Wild, in a campaign shot by British photographer Matthew Brookes. The fragrance will be priced from £30 for 30ml.
