Journalist Stacey Dooley lands ambassador role with Clairol

By Becky Bargh 20-Jul-2020

This is the BBC broadcaster’s first-ever partnership with a beauty brand

Stacey Dooley for Clairol

Stacey Dooley for Clairol

British journalist and filmmaker Stacey Dooley has landed her debut ambassador role with Coty-owned hair care brand Clairol.

In a new TV and social media ad, Dooley will front the brand’s Nice’n Easy colour line launching today.

She will also star in a wider TV advertising campaign, which is expected to hit screens on 2 September.

“I’m thrilled to be the face of Clairol Nice’n Easy,” said the BBC presenter.

“The brand has championed women for decades, giving them the confidence to take control of their own colour and to be true to themselves. Always.”

She continued: “Using home hair colour was much less hassle than I’d anticipated with Nice’n Easy. You always assume you’d never be able to do your own hair and be delighted with the outcome, but circumstance forced me to tackle my own roots. Turns out I was genuinely thrilled with [the] result.”

Dooley rose to fame for her BBC investigative journalism documentaries with topics including child labour and women in developing countries.

In 2018, she received an MBE in the 2018 Queen’s Birthday Honours for services to broadcasting.

Also commenting on Dooley’s appointment, Clairol’s Head of Marketing Javier Sandoval said: “We are extremely excited about partnering with Stacey.

“She was our obvious choice when looking for our next brand ambassador. Nice’n Easy’s purpose is all about liberating women to live their truth, so there’s a great fit in Stacey being a champion of truth.

“Her approachable personality is also a perfect match, and it’s been a pleasure to guide her through her first at-home colour experience.”

In 2015, Nice’n Easy tapped actress Christina Hendricks to front its Shift a Shade campaign.

Clairol is one of the brands that P&G sold to Coty five years ago in one of the biggest beauty sales of the decade.

However, investment firm KKR stepped in earlier this year to buy out a 60% stake in Coty’s Professional Beauty brands, including Clairol, for US$4.3bn.

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The investment was made on the back of a downturn in net revenues due to the closures of salons caused by the coronavirus pandemic, as well as footfall in stores.