Juice Generation launches Beauty Bombs

4-Nov-2014

In November, fresh juice company Juice Generation will launch a consumable product called Beauty Bombs

In November, fresh juice company Juice Generation will launch a consumable product called Beauty Bombs.

The bombs are 30ml shots priced at $3.95 each and come in two flavours: Pure Earth, which contains bentonite clay, alkaline water and rosewater to ‘absorb toxins and remove inflammation’, and Le Détox, with French green clay and cucumber water to ‘hydrate and stimulate the liver’.

During the same month, the brand will launch three revamped juices claiming beauty benefits from the addition of charcoal ($9.95). Activated Lemonade claims to support healthy, glowing skin; Activated Greens claims to have an anti-ageing effect; and Activated Protein is claimed to balance blood sugar.

“At Juice Generation, we have been flirting with the beauty industry for the past year and a half,” Emily Parr, spokesperson for Juice Generation, told Cosmetic News Weekly. “We have been tracking recent beauty trends for about six months and have used the industry as our inspiration for the Beauty Bombs. Charcoal and clay have been critical in detoxifying the skin when used topically and when ingested internally, the affects are largely the same. Thus these ingredients were the next best step for us as we delved further into beauty.”

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