Juicy Couture goes nocturnal with Viva La Juicy Noir

In July fashion brand Juicy Couture is launching a new edp called Viva La Juicy Noir, a flanker to its 2008 fragrance, Viva La Juicy.

Created by Firmenich’s Honorine Blanc, it has head notes of fruits and wild berries, heart notes of gardenia, honeysuckle and jasmine sambac, and base notes of vanilla and sandalwood. “We wanted Viva La Juicy Noir to shift away from the fresh sparkle of the original Viva La Juicy into a tempting and ultrafeminine scent,” said Blanc.

The bottle for the standard fragrance is the same design as for Viva La Juicy, but has a bright magenta juice in place of the original amber, and a black bow instead of a pink one. The outer packaging is in black and magenta.