Julep inks retail and product deal with Ulta Beauty


US brand co-creates three colour kits called Trend in 10 that help consumers recreate popular make-up looks

The three Trend in 10 kits contain an edit of products to achieve certain looks

Cosmetics brand Julep has inked a retail deal with Ulta Beauty, the US’ largest beauty retailer.

The US brand will launch 57 of its most popular products into the Ulta stores including its hero product Love Your Bare Face Cleansing Oil.

In addition, Julep has developed with Ulta Beauty a series of colour kits called Trend in 10. The three kits – Glam It Up, Get Glowing and Work It – provide consumers with the products they need to recreate specific make-up looks.

Julep operates on a test then manufacture basis. The brand sends small-batch monthly beauty boxes to test on its subscription community or ‘Julep Mavens’. Only the top-rated products are then rolled-out in large volumes.

Sign up for your free email newsletter

Tara Simon, Senior VP, Ulta Beauty Prestige Merchandising, said: “Our decision to partner with Julep is a reflection of our commitment to provide our guests with the most innovative beauty products and a deeply personalised experience.”