The new line with Kim Kardashian West’s childhood best friend includes ‘essential’ products for consumers on-the-go
Kim Kardashian West has teamed up with childhood friend Allison Statter to launch a make-up collection.
The KKW Beauty X Allison range features a line of ‘essentials’ that are designed to meet the needs of busy consumers.
The collection comprises a 6-pan eyeshadow palette, with tones ranging from lavender to chocolate, two 3-in-1 face palettes, a clear lip gloss and two of the brand’s best-selling lip crayons in new shades (from US$18).
“It’s really meant to simplify your routine and make it as easy as possible to do a quick pulled together look, no matter how busy you are,” said the Keeping Up With The Kardashians star.
“We’re both working mums and understand how crazy life can get trying to juggle it all and make time for yourself.
“Collaborating with my best friend was a lot of fun, we had a lot of laughs looking through old photos and discussing how our make-up routines have evolved over the years.”
Statter is the co-founder of influencer marketing and PR agency Blended Strategy Group, which has worked with the likes of JLo and Christina Aguilera.
Commenting on the creation of the new range, she said it was an amazing experience.
“It was fun being a part of the process,” she explained, “starting with an idea to then seeing it all come together, from our initial brainstorm, to formulating the new products, picking out the shade names and curtains of the packaging.”
She continued: “I am incredibly humbled and honoured that Kim asked me to do this with her and I hope everyone loves it as much as I do.”