Kanebo takes steps to restore its blemished brand

Kanebo Cosmetics will be releasing DEW beauté, a new line-up from its anti-ageing skin care brand DEW1

This October, Kanebo Cosmetics will be releasing DEW beauté, a new line-up from its anti-ageing skin care brand DEW1. The launch will be Kanebo’s first major product introduction since it was forced into the industry’s largest product recall. Last July, Rhododenol, a skin whitener Kanebo had developed caused depigmentation to the skins of about 19,000 consumers who used products containing the whitener and which were subsequently recalled.

The success of DEW will be a critical marker indicating to what extent Kanebo has put last year’s problems behind it and is restoring its reputation as a trusted brand.

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