The inner plate of make-up brand media's powder foundation pack will be made from the material
Kao's new powder foundation with chemically recycled PET insert
Kao Corporation is incorporating chemically recycled polyethylene terephthalate (rPET) into the inner plate of the new powder foundation pack for its make-up brand media.
The material is manufactured by PET Refine Technology, part of Jeplan; after chemically breaking down used PET to remove impurities, it is recycled and used as the raw material PET resin. The technology can be regenerated with the same physical properties and quality as PET derived from petroleum, according to Kao.
The Japanese brand owner began using chemically recycled PET for the skin care product containers in its Twany brand in June 2021 and has been expanding its use into its other brands.
The material will progressively be used across other powder foundations in Kao's portfolio, with the inner plates, made of virgin PET, being gradually switched to chemically recycled PET of the same quality.