Kao’s EMEA President reveals his company mantra

Eric Brockhus, EMEA President, Kao Consumer Products at Kao Corporation, talks about his company’s ‘fewer, bigger, better’ mantra, the importance of staying ahead of the change curve and taking beauty back to basics

Eric Brockhus

What does your role entail?
I am responsible for the Kao consumer product business in the EMEA region. This business consists of three beauty care business groups: mass (John Frieda, Bioré, Guhl and Jergens); salon professional (Goldwell and KMS); and Molton Brown. I see my role as being like the conductor of an orchestra. I ensure that all elements of the orchestra are in harmony and that everybody performs at their best. To achieve this I try to maximise the use of our company’s assets across the EMEA region – people, brands and investments.


How did you get to where you are today?
I got to where I am by staying true to myself, treating people as I would like to be treated, hard work, always going the extra mile and by being open-minded and having fun.


What do you love most about working for Kao?
Kao is a great company to work for. It is a big global company with a small company mentality. After 16 years with Kao I still start every day with a smile on my face. It is the team members who make the difference for me. We have a multicultural group with the same passion for beauty – no frills, hard work and fun.


Can you tell us about your plans for the year ahead?
The industry has become increasingly fastpaced. We believe that . . .

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