Kao’s Marketing Director on the importance of innovation and attitudes to success

The dynamic and trend-led beauty industry can be a challenge to navigate for newcomers. But the secret to success could lie in some simple changes to mindset

Louise Yankovic-Jenkins is the UK Marketing Director – Kao (John Frieda, Bioré and Curél)

The beauty industry is competitive and highly saturated, but that doesn't put off new starters who continue to aspire to careers in the sector. So what does it take to succeed?

In association with CEW UK, here Louise Yankovic-Jenkins, UK Marketing Director – Kao (John Frieda, Bioré and Curél), talks to Cosmetics Business about her key takeaways from the last decade working at the Japanese beauty conglomerate...


What are your main tips for new starters in the beauty industry?

For me it’s important to love what you do, if you have a an affinity for the industry you work in, it will take you far.

I have always been passionate about the beauty industry and given it’s dynamic nature I am always learning.

As a new starter, staying . . .

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