Model, entrepreneur and philanthropist Karlie Kloss is now a global spokesperson and brand ambassador for the beauty giant
Estée Lauder has named model Karlie Kloss as its latest global brand ambassador.
The 25-year-old’s debut campaign will roll out in July across digital, social, TV, in-store and print.
Kloss joins models Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls and Kendall Jenner as ambassadors for the brand, as well as actress Yang Mi and dancer Misty Copeland.
“It is a dream come true to join the Estée Lauder family," said Kloss, who has also been a spokesperson for L'Oréal Paris since 2014 and previously starred in beauty campaigns for Marc Jacobs, Carolina Herrera, Dior, Bulgari, Chanel and Juicy Couture.
"I am so inspired by the brand's legacy and values — from the entrepreneurial spirit of Estée herself to the company's unparalleled commitment to creating best in class products for women around the world. I could not be more proud and honoured to be part of such an iconic brand."
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Her latest role will promote Estée Lauder’s Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme+ Global Anti-Aging Cell Power Creme.
To kick off the brand partnership, Estée Lauder Companies has partnered with Kloss’ production company, Klossy Productions, to create a behind-the-scenes sketch entitled ‘First Day at My New Job’.
The first in a series of YouTube videos depicts a worried Kloss running late on her first day at Estée Lauder before being given an induction with the brand founder’s great-granddaughter Danielle Lauder.
Kloss advocates the importance of computer programming and to support her philanthropic initiative Kode With Klossy, a free two-week coding summer camps for girls, Estée Lauder will be providing scholarships and promotional events.
Stephane de La Faverie, Global Brand President of Estée Lauder, said: "Karlie has achieved tremendous success in her career through hard work, first taking the fashion world by storm, then becoming a media and television personality and now empowering young women to become future leaders in tech.
“Her passion for beauty, unique voice and global social media presence will help us continue to inspire and connect with women around the world."
In recent months, Estée Lauder Companies has placed a greater emphasis on educational causes.
In January, the beauty giant announced it was to become one of the only luxury companies to offer student loan contributions as an employee benefit.
Meanwhile, last month, William Lauder – Executive Chairman of Estée Lauder Companies – gifted $4m to the University of Pennsylvania for its mentor scheme.